AW24 Fashion Trends: A Guide to the Season’s Hottest Looks

Thursday Sep 12, 2024

As the crisp air of autumn settles in, our department stores are ready to unveil the most anticipated fashion trends for Autumn/Winter 2024.

This season, we’re diving into a rich palette of colours and embracing a variety of styles that are sure to make a statement.

Here’s your guide to the top trends and hues that will define AW24.

  1. Suited and Booted

This season, it’s all about the power of the tailored suit. The “Suited and Booted” trend redefines classic menswear with a modern twist, incorporating sleek lines and sharp silhouettes. Think of impeccably tailored blazers paired with high-waisted trousers, all complemented by elegant boots or loafers. The focus is on clean, crisp cuts and luxurious fabrics that command attention in both formal and casual settings. For a fresh take, experiment with textures and layering, such as a wool-blend suit jacket over a knitted turtleneck.

We love…

Betty Barclay Jacket £120 / Trousers £95

 

Pair with…

We think these Gabor loafers would look great – £120

FOR HIM….

We love this House of Cavani Suit in Sage Green (Jacket £149.99/Trousers £74.99/Waistcoat £74.99) Pair with tan/brown shoes for a lovely smart look.

PAIR WITH…

Rieker Formal Shoes £85

  1. Town & Country

Blending the charm of the countryside with urban sophistication, the “Town & Country” trend celebrates versatility. Expect to see rugged yet refined pieces such as tweed blazers, quilted jackets, sturdy boots, and cosy knitwear. This look combines practical elements with high fashion, offering a seamless transition from rural retreats to city streets. Earthy tones and rich textures are key, providing warmth and style in equal measure.

We love…

Joules Tweed Jacket £129

Joules Quilted Jacket Allendale Navy £109

Joules Gilet 49.95

FOR HIM:

Barbour Men’s Wax Jacket £239

 

  1. Extravagant Collars

This season’s collars are anything but ordinary. Extravagant, oversized collars are making a major comeback, adding a dramatic flair to both every day and evening wear. From ruffled and lace-trimmed designs to bold, statement-making shapes, these collars serve as the focal point of any outfit. Pair them with sleek, minimalistic pieces to let the collar stand out or go for a layered look with equally eye-catching accessories.

We love…

Klass Jumper £32

 

Lightweight Recycled Half Zip Vest £55 FRENCH CONNECTION

 

Sahara Broken Check Jersey Dress £189

 

  1. Ski Inspired Prints

Embrace the alpine adventure with ski-inspired prints that bring a touch of winter sport chic to your wardrobe. Patterns reminiscent of snow-capped mountains, vintage ski graphics, and bold geometrics dominate this trend. These prints work beautifully on everything from puffer jackets to knitted sweaters and vests, evoking a sense of fun and adventure. Incorporate these designs into your outfits for a sporty yet stylish look.

Joules Ingrid Tank £54.95

 

First Avenue Knit Jumper £40

 

Seasalt Vest £75.95 – made with Merino wool

FOR HIM…

Barbour Orkney Sweater £109

  1. Tactile Coats

This season, texture is key. Tactile coats are the must-have outerwear, featuring sumptuous fabrics like faux fur, shearling, and chunky knits. These coats are designed to be as cosy as they are stylish, providing both warmth and texture to your fall and winter ensembles.

Choose from statement-making options like a long, plush coat in deep purple or a sleek, tactile trench.

We love…

First Avenue Rose Violet Check Coat £75

 

Klass Coat £40

  1. All That Glitters

Add a touch of glamour to your wardrobe with “All That Glitters.” Sequins, metallic threads, and shimmering fabrics are making a splash this season. Whether it’s a glittering evening gown, sparkling accessories, or a sequined blazer, these pieces are perfect for making a statement at any event. Embrace the festive spirit with bold, glittery elements that turn heads and light up the room.

We love…

Klass Sequin Dress £50

 

Colour Palette

This season’s colour palette is as diverse and captivating as the trends themselves.

Blue Nova leads as the colour of the season, offering a fresh and vibrant hue that invigorates any outfit.

We love

Farah Men’s Gilet £85

Seasalt Vest £55.95

 

Olsen French Flair Jumper £109

 

Decadent Red adds a rich, luxurious touch, while Mineral-Based Teal and Cooling Blue offer serene, soothing tones.

We love…

GERRY WEBER coat £260

 

Klass Dress £30

For a deeper, more dramatic look, Deep, Dark Purple provides a sophisticated edge, complemented by the lush, verdant tones of Leafy Green/Rainforest.

This Izabel Dress (£45) oozes elegance; it’s a clear favourite! Why not try accessorising with gold? Think gold sandals, a clutch bag and jewellery.

 

Finally, Tomato Cream adds a warm, inviting contrast to the cooler shades.

Apricot Gold Foil Dress £40 – looks great with brown boots

 

With these trends and colours, AW24 promises a season filled with style, sophistication, and a touch of sparkle.

Whether you’re dressing up for a formal event or looking to elevate your everyday wardrobe, our department stores have the perfect pieces to keep you on-trend and fashion-forward.

Embrace the season’s most exciting looks and make a statement with every step you take.

Visit our stores today, in Chelmsford & Braintree.

 

Items shown in this article were available at our Chelmsford Store on 12.09.2024